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What do expectations have to do with your success? When it comes to your business, setting realistic expectations plays a major part in it, and setting unrealistic ones you can’t meet can lead to feeling discouraged and wanting to quit.
Start with understanding what possible long-term goals you can meet and what you can reasonably accomplish on a monthly basis. To help you along the way, keep these 10 strategies in mind to help you avoid discouragement, especially in the beginning of building your downline:
1. Be Genuine
Direct selling gets a bad rap because of some of the deceptive tactics used to lure in new recruits. This leads people to believe that the networking companies encourage this same behavior, but the truth is they don’t.
Legitimate networking companies — like Laundry Source, want you to be honest in your business. Your love and enthusiasm for Laundry and how you can help them out should be enough to promote them, without the need to deceive anyone.
The important thing to remember in your dealings is to make sure you are sticking to the company’s claims and not exaggerating. This kind of good business conduct will ensure your customers and recruits don’t feel mislead, and as a result, they will stick with you.
2. Don’t Bombard Your Friends and Family
The people closest to you are undoubtedly the first people you go to when starting your business. That’s to be expected; however, keep in mind nothing will annoy your family and end friendships more than constantly pestering them about your business.
Start with making a list of 100 people you know, and try to keep your friends and family at the bottom of that list. Let them know what you’re doing and ask if they have an interest, but if the answer is “no,” let it go.
Finding success in this business comes along with recruiting people who genuinely want what you have to offer. To find those people, you must first establish your target market. 3. Identify Your Target MarketFirst consider who would be interested in using essential oils and then take the time to build relationships with those people. Ask questions, listen, and observe. You have to put yourself in the shoes of yours. What are they in need of? Which products would better suit their needs?
3. Identify Your Target Market
First, consider who would be interested in using essential oils and then take the time to build relationships with those people. Ask questions, listen, and observe. You have to put yourself in the shoes of your target audience. What are they in need of? Do they need laundry folded, do they need dry cleaning? Are they going to be a one time client or a weekly, bi-weekly, or monthly? Are they a business or residential? We focus on businesses such as Dentist, Doctors, child care, Animal Shelters, Plastic Surgeons, Car washes, venues, etc.
4. Develop a System for Following Up
While you don’t want to bombard and annoy people, a genuine follow up can make the sale or recruit sometime down the road. Sales is about timing, and a ‘no’ doesn’t always mean ‘never.’
If someone tells you no, but they suggested they might be interested in the future, ask if you can email or call them in six months to follow up. Many will give you their email or phone number out of kindness. Even so, use your calendar or contact system to remind you when to contact them.
Use any tidbits of information discussed when you initially met. Include your appreciation for their time, and come from a perspective void of any expectations. Showing a genuine interest in them will speak volumes.
5. Share Your Product and Business Plan Everyday
In this company, your income comes directly from your sales and recruits. Fortunately, everyone needs laundry done, thereby, more easily converting them into new business builders. Make it a goal to share the products and the business with someone every day. A way to help you extend your reach is utilizing social media.
6. Don’t Recruit, Sponsor
In Laundry Source networking, there are three different roles. You are either a User, a Sharer, or a Builder. As a Builder, a major benefit is the opportunity to bring in new business through any of these three roles and profit from the sales they make in their business.
The wonderful part about this structure is you get rewarded for helping others succeed. However, for your enrollees to succeed, you need to focus on not accumulating as many recruits as possible, but rather focus on being a leader and trainer.
The focus should be on the success of those in your line and not on you. That means you need to take time to train each person in your line, answer questions, revere their successes, and support them when they feel discouraged.
7. Plan to Host a Monthly Class
Sometimes all it takes for someone to enroll under you are experiencing the passion you feel for the products. What better way for them to be exposed to that than through a class party?
Diamond leader, Nick Killpack is one who is adamant about hosting regular classes. He suggests getting people to your party by providing them a meal and asking for nothing but their time. Beforehand, determine how many people you need to show your products to in order to reach your goals in the time you want. Doing so will ensure you grow your business rather than just sustain it.
You may also do a monthly party online. What do you do at these parties? Show them tips on how to fold, how to iron, got a great stain removal trick? Show it.
8. Listen, then Provide the Solution
Often times, networking can be viewed as transactional, but it’s no different than any other important relationship in your life. An important element in building relationships is listening. Without listening to others you can’t learn the problem, nor provide them with the solution they’re searching for. Take the role as the active listener and allow your prospects to speak openly. When you can be made aware of what it is they’re looking to change in their life, you can lead them to the correct path in this business.
Leadership requires the ability to work well with others and listen. As you rank in this company, those signed under you will be looking to you for advice. Coaching skills will come with practice and experience. In time, you’ll become a valuable mentor to those on your team.
9. Learn How to Market Yourself
Marketing yourself is as important as marketing your product. Marketing yourself means showing yourself in the best possible light. This is done through many aspects, some of which are having a positive web presence.
Learning how to create your own content for your online presence is crucial because this is the lifeblood to engaging prospects. Remember appearance is everything.
10. Stand Out from Other Providers.
One of the challenges in this company is convincing prospects to buy from you, rather than with your competition. You’re selling the same product as thousands of others, so consumers have a choice who they buy from. This means you need to market yourself in such a way that you separate yourself from others. You need to give people a reason to choose you over other Providers.
All of these steps may seem a bit overwhelming at first, but remember it’s a process. Everyone could use at least one of these tips in their business. Take a self-inventory and see which of these strategies can help your business grow.